Expand Your Reach Through Marketing
SMSC consultants have a demonstrated track record of developing effective, data-driven strategic marketing and communications services for a myriad of specialties in healthcare organizations. The team has been recognized for client successes in website development, dynamic social media and content development, engaging digital and print ads, service profile/annual publications, structure and implementation of employee engagement and recognition programs, and digital media campaigns.
Key Elements
Developing customized strategies based on client needs that leverage technology and embrace best-practice methods.
Utilizing a data-driven approach to develop outreach approach, channel mix, and message development.
Creating and executing strategies that engage key constituents and drive behavior change.
Partnering with clients to gain a comprehensive understanding of organizational objectives and key constituents.
Delivering “soup-to-nuts” communications services or a la carte project support depending on what best suits the client’s needs.
Bolstering an organization’s in-house marketing expertise and capacity.
Creating scalable solutions that align objectives with project budgets.
Key Services
Develop communication strategies for internal and external audiences.
Conduct analyses to identify opportunities and ensure that resource allocation is aligned with market potential.
Create and execute omnichannel communication campaigns with an effective blend of traditional, digital, social media outreach, and public relations components.
Provide interim marketing management and executive services.
Execute consumer and patient engagement programs.
Create compelling messaging for diverse audiences.
Support internal and external brand development.
Provide comprehensive strategic planning support.
Solve complex communications challenges.
Engage diverse constituencies to foster collaboration and facilitate achievement of collective goals.
Lead program and service line launches.
Conduct comprehensive data analyses to identify opportunities and ensure that resource allocation is aligned with market potential.